Introduction
Green Rocks UK (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data when you visit our website at green-rocks.co.uk.
We are a UK-based business. Our website is an information-only single-page site. We do not sell products directly on this site — we simply provide information about Green Rocks and link to our shop.
Data We Collect
We use Google Analytics 4 (GA4) with Google Consent Mode v2 to collect anonymised, aggregated data about how visitors use our site. This helps us understand which pages are most popular and how users navigate our content so we can improve the experience.
Specifically, GA4 may collect:
- Pages visited and time spent on each page
- Browser type and device information (anonymised)
- Approximate geographic location (country/city level only, not precise)
- Referring website or traffic source
We have enabled IP anonymisation and URL passthrough to further protect your privacy.
Consent Mode v2
In compliance with UK GDPR, we use Google Consent Mode v2. This means:
- No analytics cookies are set until you give your consent.
- When you visit our site for the first time, a consent banner appears asking you to Accept or Reject analytics tracking.
- If you Accept, GA4 cookies are enabled and we collect anonymised usage data.
- If you Reject, no analytics cookies are set and no data is sent to Google Analytics.
- Your choice is stored in your browser (localStorage) and persists for future visits. You can clear it at any time via your browser settings.
Cookies Used
We only use cookies related to Google Analytics 4 when you have given your consent:
| Cookie | Purpose | Duration |
|---|---|---|
_ga |
Distinguishes unique users | 2 years |
_ga_<container-id> |
Persists session state | 2 years |
_gid |
Distinguishes unique users | 24 hours |
No advertising, marketing, or third-party cookies are used on this site.
Lawful Basis
Our lawful basis for processing your data under UK GDPR is your consent (Article 6(1)(a)). You give this consent by clicking “Accept All” on the cookie banner. You can withdraw your consent at any time by clearing your browser's local storage for this site.
Data Sharing
We do not sell, trade, or transfer your personal data to third parties. Anonymised analytics data is processed by Google LLC (Google Analytics) on our behalf under their privacy policy. Google is certified under the UK-US Data Bridge and EU-US Data Privacy Framework.
Data Retention
Google Analytics data is retained for 14 months. After this period, individual-level data is automatically deleted and only aggregated reports remain.
Your Rights
Under UK GDPR, you have the following rights:
- Right to access — request a copy of the data we hold about you
- Right to erasure — request deletion of your data
- Right to restrict processing — limit how we use your data
- Right to data portability — receive your data in a machine-readable format
- Right to object — object to the processing of your data
To exercise any of these rights, please contact us using the details on our main site.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.